New user experience and onboarding

Pinduoduo (拼多多)

Social and group shopping

As a first time user, the app asks you to turn on notifications for billing and delivery updates, flash sale alerts and featured offers. New users get a red envelope gift of ¥888 that they have to sign up to redeem.

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Pinduoduo (拼多多)

Sharing experience
Profile and more tab
Card Gamification: Category Cards
Card Gamification: Overview
Card Gamification: Behaviour Cards
Categories
Product screen: Overview
Top level navigation tabs
Product screen: Sections
Numbers
Card Gamification: Function Cards
Daily check ins
Mini app in WeChat
Home page elements
Checkout experience
App Store Screenshots

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Onboarding

Post-login onboarding
Onboarding
Splash screen and onboarding
App Store Screenshots